When we create a Brand Analysis, we look through your customer’s experience. We analyze several key factors in determining the effectiveness of your message:

Consistency- Are you presenting a professional, consistent look and feel throughout all of your marketing efforts?

Brand Promise- Does your company do what it says it’s going to do? Does your company deliver what you promise to deliver?

Visual Design- We look at how your visual elements work in harmony. We look at the layout of your website and online platforms. Are they designed in a way that is visually appealing?

Website UI – UI means User Interface or how easy it is for your customers to navigate your platforms. Can they easily get from one place to another and does your website follow a predictable pattern?

Website UX- UX means User Experience or the overall feel of the website. Does your customer feel welcome? Do they feel engaged or does your site make them feel more confused?

Social Channels: We look at which Social Channels you are currently using and the level of engagement that you have with your audience. We look at posting frequency and also at the kind of content that you post. Are you using Social Media to actively build relationships of trust with your customers?

Paid Promotions- We examine your paid promotions, whether online, offline or a combination of both. We gauge your ROI and your audience conversion.

Your brand analysis provides a good foundation for building your business, creating community, and attracting audiences.

 SoLogical Media Web Development clients are eligible for a FREE Brand Analysis!

We build your responsive website using the WordPress framework. This is an open-source, secure and stable structure that is preferred by many of the Fortune 500 companies including: Best Buy, Sony Music, The Walt Disney Company, Xerox, Play Station, Mercedes-Benz and more.

A Responsive website is one that automatically adapts to whatever screen it is displayed on.  This ensures that your customer has a high-quality experience on your site, no matter where they access it from. Given that 85% of all web traffic comes from phones, responsiveness is an important feature.

Building on WordPress with a personalized theme, allows your website to be updated in real time. This affords businesses the ability to create landing pages and sales portals and then to respond to user activity. The use of various plugins give your website incredible flexibility while allowing customizations to be easily made.

Your website’s design, the form and function all play a vital role in your user’s experience and their ability to become long-term customers.  We’ll work with you to make sure that your website reflects your personality while making sure that it is always online.

Targeted marketing employs the administration of online advertising, designed to  maximize your budget while increasing your sales, traffic and customer satisfaction.

We use technology to define your most receptive audience by socio-economic and other demographics. We layer audience segmentation with behavioral factors to strategically deliver the most relevant message to specific, potential clients.

Retargeting ads and Key Performance Indicators (KPI) allow for adjustment throughout marketing campaigns to provide you with the best possible ad placement results.

Reputation management can be one of the most important activities your company can participate in online. We’re living in a world of engagement where customers have often researched a business online even before visiting in person or placing their first order.

Customers can also post reviews on various platforms that can either boost your business or degrade your reputation.  By monitoring and responding to customer reviews, your business can increase customer trust and build positive interaction with your company.

We can help harness your online reviews and put you in a position of prominence while increasing your trustworthiness with the customers you care about.

We understand that creating content can seem like a huge mountain of work for business owners who are already wrapped up in the daily operation of their business while serving clients. Creating valuable, relevant, and quality content doesn’t have to be a never-ending chore. The problem isn’t that small business owners don’t want to create content, it’s that they are challenged to do it consistently.

We can help you define your voice- online and in print. Our goal is to consistently create content that can be easily shared using your voice and vision. We create content that is used between various platforms including: websites, blog, social media, visual imagery, photography, videography and even in print.

Anyone can fill pages with gibberish, and many do. Just filling pages isn’t enough. Guy Kawaskai, a New York Times Bestselling Author, has said, “You must also position yourself as an expert and genuinely interact with your communities.” 

Let us create top- notch, compelling content that expertly positions your business and that your customers can’t wait to share.

Based upon your Community Analysis, we can create a Social Media Blueprint that contains a specific plan to engage your audience through various social media channels. This customized blueprint will provide you with a posting calendar for up to a year that corresponds with your marketing and engagement and social advertising goals.

We proactively position you within your vertical so that your customers and potential customers take the desired action that leads to increased sales, greater website traffic and improved brand awareness. Your ads are optimized using the best practices for advertising within each social platform.

Social content creation is more visual than other content because of the need for it to stand out within fast-changing news feeds. It is designed to be both visually appealing and highly shareable.

Your audience is using social media. They readily click through links, watch videos, like and they share high-quality, high- value content with friends. We can help you reach your customers and build long-term relationships with them through social content creation.

When customers are ready to buy, you business is at the top of their list.

Sometimes you just want it done for you. We understand!

We are happy to manage your social media posting and to serve as your online brand ambassadors. We’ll work with you to determine your ideal posting schedule, create a calendar, and then seamlessly post on your behalf.

When we post on your platforms, we become a trusted part of your team. We post with the same attention to detail and integrity that you would use.